Friday, September 19, 2014

"Japanese international students...attractive & sort after in Asia" Peter Hanami

" Japanese international students when compared to other countries..clearly stand out as highly desirable long-term students. Their high levels of literacy, visa access, motivation to study, up front payment style, high attendance rates, scholastic ability, ability to get along with other cultures and value as alumni make them one of the most attractive and sort after student markets in Asia" 

Peter Hanami

Convenience a key requirement for marketing to Japanese customers

Japanese customer ready to travel Copyright Peter Hanami 2005
Picture: Japanese customer ready to travel

"An increase in direct flights between Melbourne and Japan, including Jetstar's first direct service to the Asian nation in more than five years, led to a 63 per cent rise in Japanese visitors last month to almost 8000."

Asian tourists boost traffic at Sydney and Melbourne airports
September 19, 2014
By Matt O'Sullivan
The AGE Newspaper online

Thursday, September 18, 2014

Will the new iPhone 6 be able to compete with existing mobile payments in Japan?

Japanese customer in kimono Copyright Peter Hanami 2004
Picture: Japanese customer in kimono 

"Mobile payments have been around in Japan for more than a decade. The country is often considered to be the birthplace of mobile commerce, largely due to the high adoption of smartphones and other mobile devices among Japanese consumers....Many mobile devices in Japan are equipped with an NFC chip called Felica. This chip was first introduced to the market in 2004 and now has a home in nearly every mobile device sold in the country. The iPhone had been one of the very few devices sold in Japan that did not have a Felica chip installed in it. "