Thursday, December 06, 2007

The Launch of the new Nissan GT-R in Tokyo, Japan

Nissan GT-R launch Tokyo

Thursday December 6th, 2007.

The Launch of the new Nissan GT-R

By Peter Hanami

Video: The new Nissan GT-R in the showroom, Tokyo.

Living in Japan gives you the opportunity to see and be a part of major events for many of the global Japanese brands. Seeing the launch of the Nissan GT-R at the 2007 Tokyo motor show and then to view it for sale in dealer showrooms was a great chance to learn about Japanese marketing firsthand. The car was launched a few months later in the USA on July 7, 2008.

The iconic Skyline circular round tail lights with the white inserts have become part of the draw for fans and enthusiasts all over the world who have followed the brand since its inception. The favourite of street racers the Skyline shares a special place in the hearts of racers and make it a much sought after car.

At the Tokyo motor show the car was one of the centre pieces of the show. The room it was in was constantly full, like the Tokyo subway in morning rush. A sea of people jostling, jumping and trying to get as close as they could to the front of the stage to get a better look of the car and to take snaps on their mobile phone cameras for their blogs, emails to friends or their own collection. Either way the floor was a busy place around the Nissan GT-R.

There was a lot of media talk around the show saying that a lot of foreign brands would not be attending the Tokyo motor show and where bypassing it for more important markets in Asia. For those that attended the show the Nissan GT-R was the main reason to attend. A new model for a classic brand in a changing marketplace.

The GT-R is straight out of an anime movie and deeply reflects the robot obsession of Japanese culture from the gun metal gray paint job to the exterior lines and it's over stature. Just like Gundam!

The six stage paint for the silver model and the eight stage paint for the super silver colour make you want to look twice when the car drives by. The Premium version of the car comes complete with a rear spoiler that matches its body paint whereas the Black Edition has a carbon fibre spoiler.

Both versions come complete with the following items: high intensity discharge or (HID) headlights, LED daytime running lights, tail lights and brake lights, a dual heated outside mirrors that fold, doors that are flush-mounted aluminum and that are accentuated by four five inch exhaust outlets with polished tips. As you read this article can you imagine yourself behind the wheel of one of these machines?

The engine of the GT-R generates 357 kW or 478 horse power and the car with airbags weighs in at just under 2000 kilograms. It has a six speed dual clutch semi-automatic transmission that also allows three different shift modes for other driving conditions. With a recorded top speed of around 195 miles per hour the performance aspect does not let enthusiasts down. Look for one on a street near you and listen for the growl!

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