Japanese Student - Buyer Behaviour -
Learn how Japanese students purchase international education
By Peter Hanami
● Qualitative research on the buyer behaviour of the Japanese student market
● Behaviour insights across eleven critical decision areas
● Ten point customer profiles developed for each visa class
● Includes findings, interpretation & recommendations
" how do Japanese students evaluate & buy education? "
" International education is a billion dollar industry, cultural understanding backed with market research is the key to success. Peter Hanami using qualitative research has undertaken a detailed analysis of the buyer behaviour of Japanese students in
. His study uncovered the unique buyer behaviour characteristics of Japanese students across four different education sectors. The findings will be of interest to those wanting to recruit, manage & retain Japanese international students as customers " Australia
Qualitative market research detailing the buyer behaviour characteristics of Japanese international students in Australian education.
● Education institutions
● Third party suppliers
● Findings broken down by visa type.● 37 charts & 35 references to current articles.
About the Author:
Peter Hanami is the CEO of JapaneseCustomer.com, member of the
American Marketing Association and the author of eight books on
ISBN -13: 978-0-9580582-6-1
Order: Only available online at www.japanesecustomer.com
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