Sunday, September 09, 2012

Trends: The importance of multicultural marketing - Case study

"..the rapidly changing demographics of the communities and the customers that we serve, and what is driving our growth today. I think over the past decade the demographics of our customer base have become very diverse, and therefore our marketing approach has to also."


Source: Wells Fargo Talks Multicultural Marketing
Published 7/18/2012
Author: MOLLY SOAT
Staff writer for Marketing News and Marketing News Exclusives