Tuesday, February 19, 2013

Western marketers still not sure what products will appeal to Asian consumers in the Asian Century


"At Kraft foods Cadbury chocolate factory in Ringwood , Melbourne, staff make and test new confectionery designed to appeal to Asian tastes. Dairy consumption is rising alongside Asian standards of living...no one is really sure yet what will appeal to Asian consumers"


Source: Collaborate: a springboard to prosperity
By Peter Roberts
The Australian Financial Review
Tuesday 19th February, 2013, page 48