Tuesday, April 02, 2013

Newsletter April 2nd 2013

Japanese Customer Newsletter, April 2nd, 2013.


By Peter Hanami



#1. Branding



"Press your index fingers and thumbs together in a triangle pattern in front of any Japanese person over the age of 35, and there’s every chance the gesture will score an immediate reaction from them.“Aussie Beef! "



Source: Revived 'Aussie Beef' symbol part of renewed Japan marketing push
By Jon Condon
21 Mar 2013
Beef Central
http://www.beefcentral.com/trade/article/2911





#2. Movies



HARA-KIRI: DEATH OF A SAMURAI 3D By Takashi Miike

" The country is enjoying peace but it hasn't brought prosperity - especially to the samurai, most of whom find themselves out of work. So desperate have they become that some are knocking on the doors of Edo's great estates and begging for permission to commit ritual suicide in their courtyards."


Preview - English Sub-titled Trailer - Here



Source: Samurai tale brings reflective tone to blood, guts and ritual suicide
March 21, 2013
Reviewed By Sandra Hall
The Age
http://www.theage.com.au/entertainment/movies/samurai-tale-brings-reflective-tone-to-blood-guts-and-ritual-suicide-20130320-2gg1w.html#ixzz2O95UmhSD





#3 Technology



"Panasonic has released three new …digital movie camera models….“WA30″ model …It is waterproof (10m), dustproof, shockproof (1.5m), freezeproof (-10 degree Celsius)…2.6 inch LC display…Still images are 16M pixels… built-in Wi-Fi"


Source: Handheld digital movie camera for outdoor activities
MAR. 21, 2013
Japan Today
http://www.japantoday.com/category/new-products/view/handheld-digital-movie-camera-for-outdoor-activities




#3. Food





Cold tofu with soy sauce and katsuobushi flakes

A great way to cool down in summer. Learn more about tofu here Source: JapaneseCustomer.com





#4. Clothing



“UNIQLO …announced the global launch of AIRism, its new brand of highly functional underwear. ..high performance fabric offers …eight comfort-enhancing features across men’s and women’s lines. They include UNIQLO’s DRY and odor control functions as well as the ability to quickly absorb and release trapped moisture and stay cool to the touch."



Source: UNIQLO launches AIRism as a strategic global brand
MAR. 20, 2013
Japan Today
http://www.japantoday.com/category/business/view/uniqlo-launches-airism-as-a-strategic-global-brand



#5. People



" (Steve) Jobs was often reported to have an affection for Japanese culture — for example his love for Zen, sushi and his trademark Issey Miyake black turtleneck sweater ."





Source: Japan expresses its love for Apple and Steve Jobs, in manga
BY AKKY AKIMOTO
Japan Times
March 20, 2013
http://www.japantimes.co.jp/life/2013/03/20/digital/japan-expresses-its-love-for-apple-and-steve-jobs-in-manga/#at_pco=cfd-1.0







#6. Cars




" the land ministry announced …. the best gas mileage among cars sold in Japan (March 2013). Toyota’s hybrid Aqua ..first place with 35.4 km per liter .. second place .. Toyota’s Prius with 32.6km/l….third place was Toyota’s high-end hybrid Lexus at 30.4km/l, and fourth was Honda’s hybrid Insight."




Source: Auto sales driven by gas mileage
March 21st, 2013
By Philip Brasor & Masako Tsubuku
Yen For Living
Japan Times
http://blog.japantimes.co.jp/yen-for-living/auto-sales-driven-by-gas-mileage/





#7. Television Commercials



A selection of Japanese Television Commercials 2013



Source: JPCMHD, You Tube Channel







* We and our content providers have tried to make the information on this website as accurate as possible, but it is provided 'as is' and we accept no responsibility for any loss, injury or inconvenience sustained by anyone resulting from this information. You should verify critical information. My Articles, my reviews, my videos, my photographs and my written comments are copyright © Peter Hanami, 2005 - 2013. All rights reserved. Quotes belong to respective owners. Note links to many Japanese websites expire.



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