|Title: Japanese Taxi in Tokyo|
"Malaysian budget carrier AirAsia said Tuesday that it will return to Japan with new local partners that include the nation's biggest online retailer, a cosmetics firm and a ski-equipment maker.....Brendan Sobie, an analyst with CAPA - Centre for Aviation, said the most important factor in the venture is that Rakuten is from outside the airline industry. "They bring another kind of expertise to the table—knowledge of the Japanese customer," Mr. Sobie said."
Source: AirAsia Finds Partners for Return to Japan
By GAURAV RAGHUVANSHI
Updated July 1, 2014
Wall Street Journal