Thursday, January 01, 2015


Peter Hanami

Peter’s involvement with Japan started when he was a media planner on the team planning and buying media for Nissan at George Patterson Advertising. He was involved in launching new passenger and commercial models nationally where he interacted daily with the global head office in Japan.

His Japan skills, knowledge and experience was developed over a range of areas: he studied Japanese in Japan, worked for a number of global Japanese companies in marketing roles (services & products), conducted student recruitment and retention for a range of education institutions, delivered corporate training at global Japanese and Fortune 500 companies including Citigroup and Temple University Japan, he launched a start-up business and has travelled the country extensively.

A graduate of the Asialink Leadership Program, University of Melbourne his thesis was “Asian consumer behaviour”. Peter studied Marketing at Monash University where he specialized in international marketing and has sat the Japanese Language Proficiency Test. 

He is also a qualified corporate trainer with a Master’s degree and a Certificate IV in Training and Assessment.

  In 2005 he founded to help western businesses better understand   Japanese consumer behaviour.

He is the author of four books:

     Motorcycle Japan - A Rider’s Diary
     Living & Teaching English in Japan
        Japanese Language Proficiency Test N3 Study Guide
            First Trip to Japan

His research includes:

 Omotenashi - Japanese Customer Service
 Tokyo Women. Perceptions of English
    Gaman A Japanese Students Four Year Journey Australia
Japanese Student Success High School to MBA Australia
Buyer Behaviour of Japanese Students in Australia & New Zealand
101 Insights into Japanese Culture
Baby Boomers and the New Japanese Student
Getting into Advertising, Marketing and Selling

Peter has written for newspapers and magazines including the Australian Financial Review, Boss Magazine and ANZ Bank, contributed case studies to the university textbook “Marketing in Australia” by Philip Kotler and conducts workshops. He is currently a language educator at RMIT University.

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