● Publications

Education



Articles











Books


 Living and Teaching English in Japan








Abstract:




"Living and Teaching English in Japan by Peter Hanami is a step-by-step guide to prepare you for Japan. Topics covered include, Japan as a destination, insights into Japanese culture, work and living skills, what to expect, picking the right company, money saving tips, resource guide (books and websites) and how to make the most

of your experience when you return home"






Documentary



 Gaman 
- A Japanese student's four year journey - Australia











Abstract





To document the journey of a Japanese student who chose to study in Australia. The case study looks holistically at three distinct phases, firstly, life in Japan and the reasons for studying abroad, secondly, experiences while studying and living in Australia and thirdly, returning to Japan with a foreign qualification. Based on experiences at tertiary level, the documentary and research were conducted over a four year period in Australia and Japan.






Presentations



 “Baby Boomers and The New Japanese student”
   Australian International Education Conference (AIEC),
   IDP Australia, Perth, Western Australia, October.  
   A case study of seven education sectors,
  University of Melbourne.





Research


International Education

Attracting 


  


Managing


   


Retaining



  


Attracting 


●  "Japanese Students Success - High School to MBA - Australia"

●   "Buyer Behaviour of Japanese Students - Australia"


●   "Buyer Behaviour of Japanese Students - New Zealand" 




Managing


●  "Gaman 

- A Japanese students four year study journey in Australia”

●  "101 Insights into Japanese culture” 


●  "Age and Gender Analysis of Japanese students 

– Australia”


Retaining


●  “Tokyo women. Perceptions of English” 
    - Insights into the motivations for studying English 

●  “Baby Boomers and The New Japanese student
    - Implications for Japanese students studying abroad”

●  " Bon Odori 
- Japanese student perceptions of Australian Education”





● Marketing



Articles


Book Case Studies

















● Service Now



Marketing in Australia

By Philip Kotler, Peter Chandler,

Prentice –Hall, Australia, 3rd Edition, Chapter 21.


ISBN: 978-0724808137. 




● Have your car serviced while you sleep



Marketing in Australia

By Philip Kotler, Peter Chandler,

Prentice -Hall, Australia, 3rd Edition, Chapter 21.
ISBN: 978-0724808137. 


● Ticketless Travel

Marketing in Australia
By Philip Kotler, Peter Chandler,
Prentice Hall Australia. 4th Edition, Chapter 20, 
p 701 - 702. 


Case studies


Presentations


●  Marketing to Japanese Customers,
     NAB Village, National Australia Bank.
     Melbourne, Australia. 

●  Japan Market Profile,
     Start-Up Institute, i9,
     Richmond, Australia.



● Japan



Articles



Japanese Bath House

Business Lessons from Japan 
ANZ Bank. Blue Notes.







What I learnt working for a Japanese Company 





Lean is not a word, it is a mindset!


How to grow your business using Japanese Customer Service





Books



● Motorcycle Japan- A Rider's Diary







Abstract:



"Japan is an exotic location many of us only dream about visiting. Like to ride and tour by motorcycle? Ever wanted to see a live volcano, visit a castle, a samurai house, eat fresh sushi and soak in a traditional Japanese bath? Peter Hanami shares his experiences to help you to prepare, plan, ride and save money in Japan. He provides detailed bilingual trip guides shares the gear he took and his expenses for trips to Hokkaido, Kyushu and Shikoku. He provides a guide for things to do in Tokyo and Kyoto. A must read for anyone who likes adventure!"





● JLPT N3 Study Guide
    How to prepare for the 
   Japanese Language Proficiency Test N3 Level.








Overview:


"As there is no official textbook or guide for the JLPT N3 level

 this study guide has been created to help fill an information
 gap.We introduce vocabulary in the form of adjectives
 (I and Na type), adverbs, giseigo, basic grammar, katakana words,nouns, set phrases and verbs that you would find in material from Japanese kokugo grades 1 through 4. 
 We scaffold your learning into building blocks to increase your knowledge, vocabulary grammar to deepen your understanding"







Documentary


● Gaman
 - A Japanese student's four year journey - Australia








Abstract


To document the journey of a Japanese student who chose to study in Australia. The case study looks holistically at three distinct phases, firstly, life in Japan and the reasons for studying abroad, secondly, experiences while studying and living in Australia and thirdly, returning to Japan with a foreign qualification. Based on experiences at tertiary level, the documentary and research were conducted over a four year period in Australia and Japan.


Interview


● Simon Partner author of "Assembled in Japan"





Newsletters


● Japanese Customer - Newsletters





Podcasts


● Japanese Customer News a 52 week podcast series


Presentations


     NAB Village, National Australia Bank.
     Melbourne, Australia. 


●  Book Discussion: Colorless Tsuruku by Haruki Murakami
     NAB Village, National Australia Bank.
     Melbourne, Australia. 

●   Marketing to Japanese Customers

     NAB Village, National Australia Bank.
     Melbourne, Australia.

●   Japanese Customer - The Year in Review

      NAB Village, National Australia Bank.
      Melbourne, Australia.

●   Seven Strategies to win business in Asia
      NAB Village, National Australia Bank.
     Melbourne, Australia.

●    Japanese Student Recruitment

       NAB Village, National Australia Bank.
      Melbourne, Australia.

●    Motorcycle Touring in Japan

       NAB Village, National Australia Bank.
      Melbourne, Australia.







Research


● Omotenashi - Japanese Customer Service



Book cover omotenashi japanese customer service peter hanami



Overview


Omotenashi is the Japanese word that encapulates 

Japanese customer service. To compete in the Asian Century
Western businesses need to be able to understand 
and try to match this level of service.



● Tokyo Women Perceptions of English







Abstract


The following research report delves into the perceptions of fifty two Japanese women in Tokyo, Japan. Respondents were aged between 20 to 50 years of age and were existing customers of a women only beauty salon. They were asked about their English ability, and how English would help them enjoy their favourite interests. A survey was given to the women before they were about to undertake beauty services and consisted of a number of questions written in Japanese that were later translated and analyzed in English.

The findings will be of wide interest to education agents, study abroad counselors, English language school staff, international student recruiters, international student advisers, international directors and vice chancellors who are interested in engaging Japanese customers.




● Baby Boomers And The New Japanese Student








Abstract: 


Baby Boomers represent the largest and wealthiest sector of the Japanese market and begin retiring on mass this year. As they retire their jobs will disappear, opening the way for a new breed of manager and a new type of student. A student who requires a different skill set, language set and mind set to live and work in the globalized world.

This paper focuses on Japan, a market leader in Asia and key influencer of other Asian countries. It draws on current events in Japan and research conducted by the author, “Japanese Student Success - High School to MBA”, “Japanese Student Buyer Behaviour - Australia” and the documentary, “Gaman - A Japanese Students four year study experience - Australia”. 

The paper details the changing structure of the Japanese market place and defines the new emerging Japanese student. The findings have relevance for course design (curriculum), student recruitment and  marketing, staff training, student integration and the retention of Japanese students in international education settings.



● Japanese Student Success - High School to MBA 
- Australia






Abstract: 


To discover how Japanese students succeeded across seven education sectors in Australia. A survey was conducted among a sample of seven Japanese students in Australia. Each respondent was presented with a series of questions in Japanese asking them about their studies in Australia. The results were drawn by analyzing each students study experiences. 

The sample size for the research was limited and based on a student from each sector of Australian Education. A High school student, a TAFE student (Vocational education - Public), a Private VET student (Vocational education), an English language student of a University run language school, a Foundation student undertaking a preparation course at University, an Undergraduate student at University and a Post Graduate student at University. 

The meaning of “success” was determined by culture and explained by the goals set by each student. A “Success Continuum” is presented to explain success and how to manage it. 

Studies on international students who have completed their studies and returned home are few. Studies on international student “success” after studying abroad are particularly scarce.




● Buyer Behaviour of Japanese Students - Australia







Abstract


To discover the buyer behaviour characteristics of Japanese students who select Australian education. A survey was conducted among a sample of 101 Japanese students in Australia.

Each respondent was presented with a series of questions in Japanese asking them how they selected their school in Australia. They also provided information about their use of education agents, accommodation and feedback on learning English.

The results showed that five factors were important when selecting a school. It was further established that two distinct market segments existed. The sample size for the research was small and was based on a convenience sample. Attempts to meet the needs of Japanese students should focus on understanding culture. 

Only a few studies have investigated the buyer behaviour characteristics of Japanese students. Studies on the purchase of International education are particularly scarce.




● Buyer Behaviour of Japanese Students - New Zealand






Abstract


To discover the buyer behaviour characteristics of Japanese students who select New Zealand education. A survey was conducted among Japanese students in New Zealand. Each respondent was presented with a series of questions in Japanese asking them how they selected their school in New Zealand. They also provided information about their use of education agents, accommodation and feedback on learning
English.

The results showed that a number of key factors were important to them when selecting a school. It was further established that distinct market segments existed. The sample size for the research was limited. Attempts to meet the needs of Japanese students should focus on understanding their motivations for certain preferences. Few studies have investigated the buyer behaviour characteristics of international Japanese students. Studies on the purchase of International education by Japanese students are very limited.





● 101 Insights Into Japanese Culture




Abstract



"Japan is the world's second largest economy and a major player in Asian business. But how much do we know about Japan and it's culture? Good relationships begin with a good cultural understanding. Peter Hanami introduces the Japanese culture through a visual representation of important characteristics over seven key areas including: food, culture, tradition, lifestyle, education, technology and travel. For those wanting a better understanding of Japanese culture, this work will be of great interest"



● Age and Gender Analysis of Japanese Students in Australia







Abstract


To discover the age and gender characteristics of Japanese international students studying in Australian education. An analysis of international student data was undertaken and focused specifically on Japanese students. Data was analyzed by age group and gender.

Findings revealed one age group and gender pre-dominated.

The implications have an impact on intercultural communication, student recruitment, course design, staff training and student management.






● Careers for International Students Australia 

   Getting into Advertising Marketing and Selling 
















Abstract




"Getting into Advertising, Marketing and Selling is a step-by-step guide showing the most effective ways to enter and work in these exciting industries. It provides a chronological guide from making the initial choice of which industry, a self assessment guide, how to prepare; approach organizations to get the position you want. Peter Hanami outlines job growth areas, career paths, skills required, building a resume, interview guide, how to get promoted, where to study, resources, web sites and much more

Videos 



YouTube Channels



Japanese Customers


Hack Japan Travel


Study Abroad Japan


Motorcycle Touring Japan


Japanese Language Tutorials






White Papers


● Japanese Customers: The Year in Review 2015


● Five Ways Japanese Culture Is Changing

    Western Lifestyles 


● Japanese Customers: The Year in Review 2010


● Japanese Customers: The Year in Review 2009 


● Antioxidants, Green Tea and Ageing