Education
Articles
Books
● Living and Teaching English in Japan
Abstract:
"Living and Teaching English in Japan by Peter Hanami is a step-by-step guide to prepare you for Japan. Topics covered include, Japan as a destination, insights into Japanese culture, work and living skills, what to expect, picking the right company, money saving tips, resource guide (books and websites) and how to make the most
of your experience when you return home"
Documentary
● Gaman
- A Japanese student's four year journey - Australia
Abstract
To document the journey of a Japanese student who chose to study in Australia. The case study looks holistically at three distinct phases, firstly, life in Japan and the reasons for studying abroad, secondly, experiences while studying and living in Australia and thirdly, returning to Japan with a foreign qualification. Based on experiences at the tertiary level, the documentary and research were conducted over a four year period in Australia and Japan.
Presentations
Australian International Education Conference (AIEC),
IDP Australia, Perth, Western Australia, October.
IDP Australia, Perth, Western Australia, October.
A case study of seven education sectors,
University of Melbourne.
International Education
● "Japanese Students Success - High School to MBA - Australia"
● "Buyer Behaviour of Japanese Students - Australia"
● "Buyer Behaviour of Japanese Students - New Zealand"
● "Gaman
- A Japanese students four year study journey in Australia”
● "101 Insights into Japanese culture”
● "Age and Gender Analysis of Japanese students
– Australia”
● “Tokyo women. Perceptions of English”
Research
International Education
Attracting
Managing
Retaining
Attracting
Managing
Retaining
Attracting
● "Buyer Behaviour of Japanese Students - Australia"
● "Buyer Behaviour of Japanese Students - New Zealand"
Managing
● "Gaman
- A Japanese students four year study journey in Australia”
● "101 Insights into Japanese culture”
● "Age and Gender Analysis of Japanese students
– Australia”
Retaining
● “Tokyo women. Perceptions of English”
- Insights into the motivations for studying English
● “Baby Boomers and The New Japanese student
● “Baby Boomers and The New Japanese student
- Implications for Japanese students studying abroad”
● " Bon Odori
- Japanese student perceptions of Australian Education”
- Japanese student perceptions of Australian Education”
● Marketing
Articles
● Digital marketing trends
● Marketing in a deflationary environment
● Why customer service will dominate digital marketing
Book Case Studies
● Service Now
Marketing in Australia
By Philip Kotler, Peter Chandler,
Prentice –Hall, Australia, 3rd Edition, Chapter 21.
ISBN: 978-0724808137.
● Have your car serviced while you sleep
Marketing in Australia
By Philip Kotler, Peter Chandler,
Prentice -Hall, Australia, 3rd Edition, Chapter 21.
ISBN: 978-0724808137.
● Ticketless Travel
Marketing in Australia
By Philip Kotler, Peter Chandler,
Prentice Hall Australia. 4th Edition, Chapter 20,
p 701 - 702.
Case Studies
Presentations
● Marketing to Japanese Customers,
NAB Village, National Australia Bank.
Melbourne, Australia.
● Japan Market Profile,
Start-Up Institute, i9,
Richmond, Australia.
● Japan
Articles
Business Lessons from Japan
ANZ Bank. Blue Notes.
What I learnt working for a Japanese Company
Lean is not a word, it is a mindset!
How to grow your business using Japanese Customer Service
Books
● Motorcycle Japan- A Rider's Diary
Abstract:
"Japan is an exotic location many of us only dream about visiting. Like to ride and tour by motorcycle? Ever wanted to see a live volcano, visit a castle, a samurai house, eat fresh sushi and soak in a traditional Japanese bath? Peter Hanami shares his experiences to help you to prepare, plan, ride and save money in Japan. He provides detailed bilingual trip guides shares the gear he took and his expenses for trips to Hokkaido, Kyushu and Shikoku. He provides a guide for things to do in Tokyo and Kyoto. A must read for anyone who likes adventure!"
● JLPT N3 Study Guide
How to prepare for the Japanese Language
Proficiency Test N3 Level.
Overview:
"As there is no official textbook or guide for the JLPT N3 level
this study guide has been created to help fill an information
gap.We introduce vocabulary in the form of adjectives
(I and Na type), adverbs, giseigo, basic grammar, katakana words,nouns, set phrases and verbs that you would find in material from Japanese kokugo grades 1 through 4.
We scaffold your learning into building blocks to increase your knowledge, vocabulary grammar to deepen your understanding"
Documentary
● Gaman
- A Japanese student's four year journey - Australia
Abstract
To document the journey of a Japanese student who chose to study in Australia. The case study looks holistically at three distinct phases, firstly, life in Japan and the reasons for studying abroad, secondly, experiences while studying and living in Australia and thirdly, returning to Japan with a foreign qualification. Based on experiences at tertiary level, the documentary and research were conducted over a four year period in Australia and Japan.
Interview
● Simon Partner author of
"Assembled in Japan"
Newsletters
● Japanese Customer - Newsletters
Podcasts
● Japanese Customer News a 52 week podcast series
Presentations
NAB Village, National Australia Bank.
Melbourne, Australia.
● Book Discussion: Colorless Tsuruku by Haruki Murakami
NAB Village, National Australia Bank.
Melbourne, Australia.
● Marketing to Japanese Customers
NAB Village, National Australia Bank.
Melbourne, Australia.● Japanese Customer - The Year in Review
NAB Village, National Australia Bank.
Melbourne, Australia.
● Seven Strategies to win business in Asia
NAB Village, National Australia Bank.
Melbourne, Australia.
● Japanese Student Recruitment
NAB Village, National Australia Bank.
Melbourne, Australia.
● Motorcycle Touring in Japan
NAB Village, National Australia Bank.
Melbourne, Australia.
Research
Overview
Omotenashi is the Japanese word that encapulates
Japanese customer service. To compete in the Asian Century
Western businesses need to be able to understand
and try to match this level of service.
● Tokyo Women Perceptions of English
Abstract
The following research report delves into the perceptions of fifty two Japanese women in Tokyo, Japan. Respondents were aged between 20 to 50 years of age and were existing customers of a women only beauty salon. They were asked about their English ability, and how English would help them enjoy their favourite interests. A survey was given to the women before they were about to undertake beauty services and consisted of a number of questions written in Japanese that were later translated and analyzed in English.
The findings will be of wide interest to education agents, study abroad counselors, English language school staff, international student recruiters, international student advisers, international directors and vice chancellors who are interested in engaging Japanese customers.
● Baby Boomers And The New Japanese Student
The following research report delves into the perceptions of fifty two Japanese women in Tokyo, Japan. Respondents were aged between 20 to 50 years of age and were existing customers of a women only beauty salon. They were asked about their English ability, and how English would help them enjoy their favourite interests. A survey was given to the women before they were about to undertake beauty services and consisted of a number of questions written in Japanese that were later translated and analyzed in English.
The findings will be of wide interest to education agents, study abroad counselors, English language school staff, international student recruiters, international student advisers, international directors and vice chancellors who are interested in engaging Japanese customers.
● Baby Boomers And The New Japanese Student
Abstract:
This paper focuses on Japan, a market leader in Asia and key influencer of other Asian countries. It draws on current events in Japan and research conducted by the author, “Japanese Student Success - High School to MBA”, “Japanese Student Buyer Behaviour - Australia” and the documentary, “Gaman - A Japanese Students four year study experience - Australia”.
The paper details the changing structure of the Japanese market place and defines the new emerging Japanese student. The findings have relevance for course design (curriculum), student recruitment and marketing, staff training, student integration and the retention of Japanese students in international education settings.
● Japanese Student Success - High School to MBA
- Australia
Abstract:
To discover how Japanese students succeeded across seven education sectors in Australia. A survey was conducted among a sample of seven Japanese students in Australia. Each respondent was presented with a series of questions in Japanese asking them about their studies in Australia. The results were drawn by analyzing each students study experiences.
● Japanese Student Success - High School to MBA
- Australia
Abstract:
To discover how Japanese students succeeded across seven education sectors in Australia. A survey was conducted among a sample of seven Japanese students in Australia. Each respondent was presented with a series of questions in Japanese asking them about their studies in Australia. The results were drawn by analyzing each students study experiences.
The sample size for the research was limited and based on a student from each sector of Australian Education. A High school student, a TAFE student (Vocational education - Public), a Private VET student (Vocational education), an English language student of a University run language school, a Foundation student undertaking a preparation course at University, an Undergraduate student at University and a Post Graduate student at University.
The meaning of “success” was determined by culture and explained by the goals set by each student. A “Success Continuum” is presented to explain success and how to manage it.
Studies on international students who have completed their studies and returned home are few. Studies on international student “success” after studying abroad are particularly scarce.
● Buyer Behaviour of Japanese Students - Australia
To discover the buyer behaviour characteristics of Japanese students who select Australian education. A survey was conducted among a sample of 101 Japanese students in Australia.
Each respondent was presented with a series of questions in Japanese asking them how they selected their school in Australia. They also provided information about their use of education agents, accommodation and feedback on learning English.
The results showed that five factors were important when selecting a school. It was further established that two distinct market segments existed. The sample size for the research was small and was based on a convenience sample. Attempts to meet the needs of Japanese students should focus on understanding culture.
● Buyer Behaviour of Japanese Students - Australia
Abstract
Each respondent was presented with a series of questions in Japanese asking them how they selected their school in Australia. They also provided information about their use of education agents, accommodation and feedback on learning English.
The results showed that five factors were important when selecting a school. It was further established that two distinct market segments existed. The sample size for the research was small and was based on a convenience sample. Attempts to meet the needs of Japanese students should focus on understanding culture.
Only a few studies have investigated the buyer behaviour characteristics of Japanese students. Studies on the purchase of International education are particularly scarce.
● Buyer Behaviour of Japanese Students - New Zealand
Abstract
To discover the buyer behaviour characteristics of Japanese students who select New Zealand education. A survey was conducted among Japanese students in New Zealand. Each respondent was presented with a series of questions in Japanese asking them how they selected their school in New Zealand. They also provided information about their use of education agents, accommodation and feedback on learning
English.
The results showed that a number of key factors were important to them when selecting a school. It was further established that distinct market segments existed. The sample size for the research was limited. Attempts to meet the needs of Japanese students should focus on understanding their motivations for certain preferences. Few studies have investigated the buyer behaviour characteristics of international Japanese students. Studies on the purchase of International education by Japanese students are very limited.
● 101 Insights Into Japanese Culture
Abstract
"Japan is the world's second largest economy and a major player in Asian business. But how much do we know about Japan and it's culture? Good relationships begin with a good cultural understanding. Peter Hanami introduces the Japanese culture through a visual representation of important characteristics over seven key areas including: food, culture, tradition, lifestyle, education, technology and travel. For those wanting a better understanding of Japanese culture, this work will be of great interest"
● Age and Gender Analysis of Japanese Students in Australia
● Buyer Behaviour of Japanese Students - New Zealand
Abstract
To discover the buyer behaviour characteristics of Japanese students who select New Zealand education. A survey was conducted among Japanese students in New Zealand. Each respondent was presented with a series of questions in Japanese asking them how they selected their school in New Zealand. They also provided information about their use of education agents, accommodation and feedback on learning
English.
The results showed that a number of key factors were important to them when selecting a school. It was further established that distinct market segments existed. The sample size for the research was limited. Attempts to meet the needs of Japanese students should focus on understanding their motivations for certain preferences. Few studies have investigated the buyer behaviour characteristics of international Japanese students. Studies on the purchase of International education by Japanese students are very limited.
● 101 Insights Into Japanese Culture
Abstract
"Japan is the world's second largest economy and a major player in Asian business. But how much do we know about Japan and it's culture? Good relationships begin with a good cultural understanding. Peter Hanami introduces the Japanese culture through a visual representation of important characteristics over seven key areas including: food, culture, tradition, lifestyle, education, technology and travel. For those wanting a better understanding of Japanese culture, this work will be of great interest"
● Age and Gender Analysis of Japanese Students in Australia
Abstract
To discover the age and gender characteristics of Japanese international students studying in Australian education. An analysis of international student data was undertaken and focused specifically on Japanese students. Data was analyzed by age group and gender.
Findings revealed one age group and gender pre-dominated.
The implications have an impact on intercultural communication, student recruitment, course design, staff training and student management.
● Careers for International Students Australia
Getting into Advertising Marketing and Selling
Abstract
Videos
YouTube Channels
● Japanese Customers
● Hack Japan Travel
● Study Abroad Japan
● Motorcycle Touring Japan
● Japanese Language Tutorials
White Papers
● Five Ways Japanese Culture Is Changing
Western Lifestyles
● Japanese Customers: The Year in Review 2010
● Japanese Customers: The Year in Review 2009
● Antioxidants, Green Tea and Ageing
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