● Publications

Who is using Peter’s research?




































 





































































Articles




how to integrate japanese students studying abroad peter hanami





























Abstract


"Living and Teaching English in Japan by Peter Hanami is a step-by-step guide to prepare you for Japan. Topics covered include, Japan as a destination, insights into Japanese culture, work and living skills, what to expect, picking the right company, money saving tips, resource guide (books and websites) and how to make the most of your experience when you return home"
















Abstract


"Japan is an exotic location many of us only dream about visiting. Like to ride and tour by motorcycle? Ever wanted to see a live volcano, visit a castle, a samurai house, eat fresh sushi and soak in a traditional Japanese bath? Peter Hanami shares his experiences to help you to prepare, plan, ride and save money in Japan. He provides detailed bilingual trip guides shares the gear he took and his expenses for trips to Hokkaido, Kyushu and Shikoku. He provides a guide for things to do in Tokyo and Kyoto. A must-read for anyone who likes adventure!"









Abstract


"As there is no official textbook or guide for the JLPT N3 level this study guide has been created to help fill an information gap. We introduce vocabulary in the form of adjectives(I and Na type), adverbs, giseigo, basic grammar, katakana words, nouns, set phrases and verbs that you would find in material from Japanese kokugo grades 1 through 4. scaffold your learning into building blocks to increase your knowledge,vocabulary grammar to deepen your understanding"



    Book Reviews


    One of my book reviews was mentioned 






    Case Studies
















    Documentary



    Gaman -  A Japanese student's four-year journey in Australia








    Abstract


    To document the journey of a Japanese student who chose to study in Australia. The case study looks holistically at three distinct phases, firstly, life in Japan and the reasons for studying abroad, secondly, experiences while studying and living in Australia and thirdly, returning to Japan with a foreign qualification. Based on experiences at the tertiary level, the documentary and research were conducted over a four year period in Australia and Japan.





    Presentations

    Australian International Education Conference (AIEC),
    IDP Australia, Perth, Western Australia, October.  
    A case study of seven education sectors,
    The University of Melbourne.





    Research


    International Education

    Attracting Students




    Japanese Students Success, High School to MBA - Australia.
     


    Buyer Behaviour of Japanese Students, Australia.

     

    Buyer Behaviour of Japanese Students, New Zealand.



    Managing Students






     

    Gaman. 
    A Japanese students four year study journey in Australia.



     

    101 Insights into Japanese culture


     


    Age & Gender Analysis of Japanese students, Australia.



    Retaining Students






    Tokyo Women. Perceptions of English. Japan. 
    Insights into the motivations for studying English. 



      


    Baby Boomers and the new Japanese student
    Implications for Japanese students studying abroad




    Bon Odori 
    Japanese student perceptions of Australian Education




    Book Case - Studies






    Title: Service Now

    Book: Marketing in Australia

    By Philip Kotler, Peter Chandler,

    Prentice-Hall, Australia, 3rd Edition, Chapter 21.

    ISBN: 978-0724808137. 


    Title: Have your car serviced while you sleep

    Book: Marketing in Australia

    By Philip Kotler, Peter Chandler,

    Prentice-Hall, Australia, 3rd Edition, Chapter 21.

    ISBN: 978-0724808137. 



    Title: Ticketless Travel

    Book: Marketing in Australia

    By Philip Kotler, Peter Chandler,

    Prentice-Hall Australia. 4th Edition, Chapter 20, 

    p 701 - 702. 


    Presentations


    ●   Marketing to Japanese Customers,
         NAB Village, National Australia Bank.
         Melbourne, Australia. 

    ●  Japan Market Profile,
         Start-Up Institute, i9,
         Richmond, Australia.

    Baby Boomers and The New Japanese student, 
       Australian International Education Conference (AIEC),
       IDP Australia, Perth, Western Australia, October.  

    Japanese Students Success – High School to MBA, 
       A case study of seven education sectors,
      The University of Melbourne.


    Japan


    Articles



    Japanese Bath House

    ANZ Bank. Blue Notes.
















    Books



    Motorcycle Japan- A Rider's Diary







    Abstract:



    "Japan is an exotic location many of us only dream about visiting. Like to ride and tour by motorcycle? Ever wanted to see a live volcano, visit a castle, a samurai house, eat fresh sushi and soak in a traditional Japanese bath? Peter Hanami shares his experiences to help you to prepare, plan, ride and save money in Japan. He provides detailed bilingual trip guides shares the gear he took and his expenses for trips to Hokkaido, Kyushu and Shikoku. He provides a guide for things to do in Tokyo and Kyoto. A must read for anyone who likes adventure!"











    Documentary


    Gaman. A Japanese student's four year journey, Australia.





    Abstract


    To document the journey of a Japanese student who chose to study in Australia. The case study looks holistically at three distinct phases, firstly, life in Japan and the reasons for studying abroad, secondly, experiences while studying and living in Australia and thirdly, returning to Japan with a foreign qualification. Based on experiences at tertiary level, the documentary and research were conducted over a four year period in Australia and Japan.


    Interview


    ● Simon Partner author of 
       "Assembled in Japan"





    Newsletters







    Podcasts



    Presentations


         NAB Village, National Australia Bank.
         Melbourne, Australia. 


    ●   Book Discussion: Colorless Tsuruku by Haruki Murakami
         NAB Village, National Australia Bank.
         Melbourne, Australia. 

    ●   Marketing to Japanese Customers

         NAB Village, National Australia Bank.
         Melbourne, Australia.

    ●   Japanese Customer - The Year in Review

          NAB Village, National Australia Bank.
          Melbourne, Australia.

    ●   Seven Strategies to win business in Asia
         NAB Village, National Australia Bank.
         Melbourne, Australia.

    ●    Japanese Student Recruitment

          NAB Village, National Australia Bank.
          Melbourne, Australia.

    ●    Motorcycle Touring in Japan

          NAB Village, National Australia Bank.
          Melbourne, Australia.







    Research


    ● Omotenashi - Japanese Customer Service



    Book cover omotenashi japanese customer service peter hanami



    Overview


    Omotenashi is the Japanese word that encapulates 

    Japanese customer service. To compete in the Asian Century
    Western businesses need to be able to understand 
    and try to match this level of service.



    ● Tokyo Women Perceptions of English







    Abstract


    The following research report delves into the perceptions of fifty two Japanese women in Tokyo, Japan. Respondents were aged between 20 to 50 years of age and were existing customers of a women only beauty salon. They were asked about their English ability, and how English would help them enjoy their favourite interests. A survey was given to the women before they were about to undertake beauty services and consisted of a number of questions written in Japanese that were later translated and analyzed in English.

    The findings will be of wide interest to education agents, study abroad counselors, English language school staff, international student recruiters, international student advisers, international directors and vice chancellors who are interested in engaging Japanese customers.




    Baby Boomers And The New Japanese Student








    Abstract 


    Baby Boomers represent the largest and wealthiest sector of the Japanese market and begin retiring on mass this year. As they retire their jobs will disappear, opening the way for a new breed of manager and a new type of student. A student who requires a different skill set, language set and mind set to live and work in the globalized world.

    This paper focuses on Japan, a market leader in Asia and key influencer of other Asian countries. It draws on current events in Japan and research conducted by the author, “Japanese Student Success - High School to MBA”, “Japanese Student Buyer Behaviour - Australia” and the documentary, “Gaman - A Japanese Students four year study experience - Australia”. 

    The paper details the changing structure of the Japanese market place and defines the new emerging Japanese student. The findings have relevance for course design (curriculum), student recruitment and  marketing, staff training, student integration and the retention of Japanese students in international education settings.



    Japanese Student Success - High School to MBA 
    - Australia






    Abstract 


    To discover how Japanese students succeeded across seven education sectors in Australia. A survey was conducted among a sample of seven Japanese students in Australia. Each respondent was presented with a series of questions in Japanese asking them about their studies in Australia. The results were drawn by analyzing each students study experiences. 

    The sample size for the research was limited and based on a student from each sector of Australian Education. A High school student, a TAFE student (Vocational education - Public), a Private VET student (Vocational education), an English language student of a University run language school, a Foundation student undertaking a preparation course at University, an Undergraduate student at University and a Post Graduate student at University. 

    The meaning of “success” was determined by culture and explained by the goals set by each student. A “Success Continuum” is presented to explain success and how to manage it. 

    Studies on international students who have completed their studies and returned home are few. Studies on international student “success” after studying abroad are particularly scarce.




    Buyer Behaviour of Japanese Students - Australia







    Abstract


    To discover the buyer behaviour characteristics of Japanese students who select Australian education. A survey was conducted among a sample of 101 Japanese students in Australia.

    Each respondent was presented with a series of questions in Japanese asking them how they selected their school in Australia. They also provided information about their use of education agents, accommodation and feedback on learning English.

    The results showed that five factors were important when selecting a school. It was further established that two distinct market segments existed. The sample size for the research was small and was based on a convenience sample. Attempts to meet the needs of Japanese students should focus on understanding culture. 

    Only a few studies have investigated the buyer behaviour characteristics of Japanese students. Studies on the purchase of International education are particularly scarce.




    Buyer Behaviour of Japanese Students - New Zealand






    Abstract


    To discover the buyer behaviour characteristics of Japanese students who select New Zealand education. A survey was conducted among Japanese students in New Zealand. Each respondent was presented with a series of questions in Japanese asking them how they selected their school in New Zealand. They also provided information about their use of education agents, accommodation and feedback on learning
    English.


    The results showed that a number of key factors were important to them when selecting a school. It was further established that distinct market segments existed. The sample size for the research was limited. Attempts to meet the needs of Japanese students should focus on understanding their motivations for certain preferences. Few studies have investigated the buyer behaviour characteristics of international Japanese students. Studies on the purchase of International education by Japanese students are very limited.





    101 Insights Into Japanese Culture




    Abstract


    "Japan is the world's second largest economy and a major player in Asian business. But how much do we know about Japan and it's culture? Good relationships begin with a good cultural understanding. Peter Hanami introduces the Japanese culture through a visual representation of important characteristics over seven key areas including: food, culture, tradition, lifestyle, education, technology and travel. For those wanting a better understanding of Japanese culture, this work will be of great interest"



    Age and Gender Analysis of Japanese Students in Australia







    Abstract


    To discover the age and gender characteristics of Japanese international students studying in Australian education. An analysis of international student data was undertaken and focused specifically on Japanese students. Data was analyzed by age group and gender.

    Findings revealed one age group and gender pre-dominated.

    The implications have an impact on intercultural communication, student recruitment, course design, staff training and student management.






    Careers for International Students Australia -

    Getting into Advertising Marketing and Selling 
















    Abstract

    "Getting into Advertising, Marketing and Selling is a step-by-step guide showing the most effective ways to enter and work in these exciting industries. It provides a chronological guide from making the initial choice of which industry, a self-assessment guide, how to prepare; approach organizations to get the position you want. Peter Hanami outlines job growth areas, career paths, skills required, building a resume, interview guide, how to get promoted, where to study, resources, websites and much more” 







    YouTube Channels

    Japanese Customers

    Hack Japan Travel

    Study Abroad Japan

    Motorcycle Touring Japan

    Japanese Language Tutorials






    White Papers


    Japanese Customers: The Year in Review 2015

    How Japanese Culture Is Changing
     Western Lifestyles 

    Japanese Customers: The Year in Review 2010

    Japanese Customers: The Year in Review 2009 

    Antioxidants, Green Tea and Ageing




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